After school real life begins for every individual. Every
young individual starts thinking of how to get a secured job, money to start
his or her life as a grown up. At this stage, our parents expect us to be
responsible for little things in our life. Things you used to get easily from
your parents now seem difficult to get. Sometimes, they leave you to totally
depend on yourself for survival. In such times, if you don’t have a job to take
care of you, life becomes unbearable. You can choose to be a freelancer or
still search for a job. But if you choose to be a freelancer, getting clients,
investors and a great brand will need one important tool; Marketing.
Marketing is defined as the process of communicating
the value of a product or service to customers, for the purpose of selling the
product or service. Marketing enables you to Establish brand recognition, Gain
and retain customers, Identify real customers, Provide
information about your services/ products, save time, Encourages referrals and
address issues. These are the reasons why you need to know how to
market yourself. Knowing how to market yourself will enable you to package your
brand well when presenting it to your prospective clients. There are many ways
a freelancer can market themselves to win more clients. But I want to teach you
a few important ways and how to do them in few simple steps. they are as follows;
·
Content
Marketing
·
Social
Media Marketing
·
Network
Marketing
·
Door to
Door Marketing
·
Email marketing
·
Blog /
Comments Marketing
Content Marketing
Content Marketing is any marketing format
that involves the creation and sharing of media and publishing content in order
to acquire customers. With this type of marketing, you give valuable information
to people on how to do something or find something just to raise customers. As
a freelance worker, the simple way to do this is writing a blog, teaching tutorials,
publishing business news, entertainment news which people will love to read. Below
the article, you place your website links, telephone numbers, emails or
location for people to come to you if they need your help.
Social Media Marketing
Social Media Marketing is making use of
various social networks like facebook, youtube, twitter, pinterest, linkedin,
google plus etc for marketing of your
brand or services. These networks have
various groups and fanpages that enable you to find a people to advertise to.
The simple way to use facebook as an effective marketing tool is by joining
groups, creating a fanpage that people may like. These channels will be used to
sell your products to people interested. In twitter, following people or
companies manufacturing products related to your services is the best.
Following them will enable you to refer people to your website or facebook
fanpage when you comment on their posts. Linkedin will enable to connect with
heads of companies or people in other professions. You can advertise to these
people if you have a product or services to sell. There are various ways of
marketing yourself on social media. Google it for more tips from other
companies
Network Marketing
Network marketing is the process of
encouraging others to market your products for you. You later pay these people
for any client they win for you. This type of marketing can be used by freelancers
to win clients anywhere they go. Network marketing encourages word of mouth
advertising which is considered as a very effective way of marketing one’s
brand. The simple way to do this is by telling friends, family members, work
colleagues, group members, what you do and how they can make money referring
people to you. It’s very simple and cool
Door to Door Marketing
Door to door marketing
is a sales technique in which a salesperson walks from the door of one
house to the door of another trying to sell a product or service to the general
public. A variant of this involves cold calling first, when another sales
representative attempts to gain agreement that a salesperson should visit.
Door-to-door selling is usually conducted in the mid afternoon, when the
majority of people are at home. You can use the same procedure to reach
potential clients are their various offices, place of relaxation, fun clubs, churches,
etc. door to door marketing is great way to interact with clients physically. It
enables you convince your clients if they feel reluctant to purchase your
product or services. The simple way to do effective door to door marketing is
by
·
Listing names / locations of Potential clients
·
The next step is visiting these clients at their various offices
·
The other way is by cold calling. This is the situation where you call
these clients and set appointments with them based on agreement you guys have
had whiles conversing on the phone.
·
You can hire commissioned paid sales people to help in executing this
type of marketing strategy
Email marketing
This type of strategy
markets to clients through their emails. Some people refer to this type of
advertising as spam. Some may ignore your emails but it an optional way of
marketing your services to clients. The simple way to generate email addresses
is by creating forms that allows interested people to enter their email address,
phone numbers etc. These forms can be placed in your facebook landing pages,
website intro pages, website’s suggestion boxes etc. you can also samples these
emails from online directories, classified websites etc.
Blog / Comment Marketing
Blog marketing is the process of reaching a business'
prospects through the use of a blog. These efforts may be conducted for the
primary purpose of promoting the company's Website. Blog is now considered as
one of the revolutionary ways of promotion one’s brand, product or services.
Many people are not writing blogs to lead readers to their pages etc. Blogs can
be relatively inexpensive and highly effective marketing tools. Blog marketing
may also help improve a Website's rankings in search results and is often used
for search engine optimization (SEO) purposes.
Comment Marketing: Comment
marketing goes in connection with blogs or any social media that allow readers
to comment on writer’s articles. Comment marketing is the process of placing
links below comments you write after reading someone’s article. Example: wow, I
love this article about Samsung s4, its very true. Anyway those who want to
know more about Samsung S4 can visit this site (you then place your website
link). They’ve got some pretty good stuff there too. Comment marketing can be
used on facebbok, twitter, blogs, or any published article relating to services
you provide.
These ideas are examples of strategies a freelancer can adopt
to make more money or get more customers. Other examples include mobile
marketing, souvenir sharing, flyer and sticker sharing etc. These ideas are less
expensive but effective way of getting clients for your company. Try them today
if you want colossal development in your freelance business
No comments:
Post a Comment